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As the name suggests, this type of logo design includes the creation of icon or symbol in order to represent the business. It is widely used by the established or large-scale businesses. Also, it can be a handy choice if your business name is longer. It needs a perfection in thinking of a brand mark that can represent the business message in the right way. If done rightly, it is something that will stick in the minds of people.
As the name suggests, letter mark & initial logos are basically designed on the concept of utilizing the first letters of the business name. It is one of those types of logo that is useful in cases where one has to achieve the maximum levels of the minimalism yet making it attractive. It is best when the business names are longer and harder to pronounce. When combined with strong typographic styles, it can really help in establishing brand recognition.
Emblem & crest is a logotype that tends towards the traditional & more on stylish side feeling for the logo. It integrates the font inside the icon or symbol. The striking impact makes it a popular choice for businesses related to Education, organizational bodies, auto and mechanics. Although, it is not limited to these industries, anyone looking something more on monogram or impactful logos can opt for this type of logo designing.
Wordmark & typography are font-based logos that features the business name alone. It’s the simplest way of establishing a visual recognition in your target audience minds. It works great when you have an attractive business name. These type of logo designs are styled unique fonts. Startups & new businesses can best utilize this type to help in making their business name easy to remember and to recall. Businesses with longer names can also use this logotype.
Abstract is the most used logotype that is based on the usage of both business name and symbols. Abstract symbols are created on the idea of initials or highly relevancy with the company services. It is the most suggested type by our senior designers because of the fact of its flexibility & versatility to get the most out of creativity. The registration of trademarks is much easier with this type of logos and that’s the reason most brands prefer abstract logo design.
Mascot logos are the illustrative characters or things. Most of the times these are made colorful while sometimes they are like cartoonish, and overall this is the type of logo that is always fun. It is a great way to get your brand recognize among the people as a character and thus it is trend nowadays, it will surely help in connecting with a larger audience size. They can be complex in designing, but if done right they can be an ambassador of your business.